LiveBingo

New website launch

The UK online bingo market is one of the most competitive in the world. With several brands spending millions of pounds on media, LiveBingo had to cut through as a compelling and significant brand with the launch of their new website.

With a limited budget and LiveBingo’s desire to be on TV, Albert went to work formulating a strategy that would allow the client’s TV commercial to ‘box above its weight.’

Creatively, the spot had three key tasks: launch the brand, create an identity and personality, and drive potential players to the site.

We created a quirky, compelling, animated spot, bringing to life the brand icon as the central hero. The voiceover of the character was recognisable as a ‘local’, and focused the message on a seven-day free trial offer.

Focused exclusively on Tyne Tees and Yorkshire regions, and using only ITV, gave us access to top rating programmes and as many of the target audience as possible.

We deployed use of web analytics to track the efficacy of our media buying, and build audience behavioural patterns for later TV campaign buys.

We reached 70% of the target audience with our approach and drove site traffic 1000% in the period up to four weeks post the campaign finish.

 

 

 

Added May 10th, 2011