INQ have a huge challenge, launching a mobile handset brand in a competitive sector dominated by some large brands and even larger budgets. Albert are partnering with INQ globally to help create and deliver cut-through across all of its channel marketing plans including retail, advertising, and online. Bringing to life the brands unique personality alongside the genuinely differentiating handset functionality has been core to the task as well as beginning to tell the INQ story through a non traditional approach to communication to provide a fun, colourful and tactile creative look & feel.