wagamama, the chain of award-winning pan-Asian inspired noodle restaurants has appointed Albert to work on a new integrated student engagement campaign.

Albert won the project following a competitive pitch against undisclosed agencies. The campaign is launching in the middle of March.

Emphasising wagamama’s fresh and nutritious value -for-money food, the campaign will be developed from strategic insights garnered from research commissioned by wagamama. Albert have developed an incentive based integrated campaign using tactical experience alongside interactive social marketing and a unique live event. Innovative technology will also be employed alongside smart phone mobile technology to drive consumer interaction.

Ingrid Williamson, marketing manager at wagamama said: “Albert showed that a smart integrated approach to our communications can be incredibly effective in an increasingly digitised world. We are looking forward to discovering the outcome of our creative collaboration.”

Ian Christie, Albert director said: “wagamama has rightly decided that a fully integrated campaign with digital at its heart developed from a deep understanding of its business has the ability to reach far beyond a traditional marketing campaign. By combining a number of online and offline relevant channels we can develop an intelligent and engaging business campaign embedded with the spirit of wagamama’s helpful and friendly service.”