INQ Mobile

Canada Launch

We have created a social media powered integrated launch campaign for new INQ Cloud Touch in Canada.

Built around the central idea of ‘Express Yourself’ it will target the youth market through bringing to life INQ’s association with contemporary art across canadian university campuses and cities.

We created Pop up retail stores at the colleges themselves and commissioned a series of independent artists to create art to help bring our ‘Express Yourself’ proposition to life.

It was all supported by a social media, digital and retail campaign and through our media partner VICE magazine.

 

In terms of our results

Reached 1.3million through our campaign. Increased twitter following and Facebook fans by 300% and the handset sold out two weeks early.

Added November 10th, 2011