Category: ‘Company News’
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Introducing Magpie
Magpie is our first product, a propriety software platform, produced in partnership with Silicon Valley developers Find.ly. Born out of a need for marketers to harness the data within social networks, Magpie uses that data to create an aggregated profile of the audience, thereby taking a lot of the guesswork out of campaign targeting and messaging. [...]
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Albert bolsters ranks hiring creative duo
Albert has hired creative duo Mister, further strengthening its creative offering. Leo Minster and David Missen bring a broad multi-disciplinary skill set to Albert including identity creation, print, retail experience, product and packaging, advertising, as well as digital and experiential expertise. The two have worked for a diverse range of clients, recently helping lead Orange’s [...]
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New Agency model no quick fix for clients
The death of the Lead Agency model (“Is the lead agency model dead?” Campaign, 15 April) is a step in the right direction in terms of better work, better results for clients but we shouldn’t be fooled into believing that adopting that approach automatically means all of the agency agendas are put to one side [...]