News.
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Introducing Magpie
Magpie is our first product, a propriety software platform, produced in partnership with Silicon Valley developers Find.ly. Born out of a need for marketers to harness the data within social networks, Magpie uses that data to create an aggregated profile of the audience, thereby taking a lot of the guesswork out of campaign targeting and messaging. [...]
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Albert partnering INQ Canada in Cloud Touch Launch
We are helping INQ launch the new INQ Cloud Touch in Canada. The phone arrived in Canada in mid July and we are helping make some noise and drive sales across events, digital, retail and advertising. Check out our advert in this months VICE magazine.
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Albert welcomes a new Account Director
Albert has hired James Murphy, who has been global account director on adidas at Iris for the last four years. While at Iris he has also headed up the agency’s Speedo account as well as working on its Powerade business. James will become Account Director on Albert’s INQ mobile account. Before Iris, James worked at [...]
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Marketing mag: Nokia Brand Health Check
Brand Health Check: Nokia. By Rachel Barnes, marketingmagazine.co.uk, 15 June 2011. The mobile handset pioneer risks being eclipsed by more nimble rivals. So you’re Europe’s biggest technology company and the global market leader, by volume at least, for mobile handsets. On the face of it, it’s hard to imagine how a company in such a [...]
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Albert bolsters ranks hiring creative duo
Albert has hired creative duo Mister, further strengthening its creative offering. Leo Minster and David Missen bring a broad multi-disciplinary skill set to Albert including identity creation, print, retail experience, product and packaging, advertising, as well as digital and experiential expertise. The two have worked for a diverse range of clients, recently helping lead Orange’s [...]
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New Agency model no quick fix for clients
The death of the Lead Agency model (“Is the lead agency model dead?” Campaign, 15 April) is a step in the right direction in terms of better work, better results for clients but we shouldn’t be fooled into believing that adopting that approach automatically means all of the agency agendas are put to one side [...]
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wagamama to launch integrated campaign with Albert
wagamama, the chain of award-winning pan-Asian inspired noodle restaurants has appointed Albert to work on a new integrated student engagement campaign. Albert won the project following a competitive pitch against undisclosed agencies. The campaign is launching in the middle of March. Emphasising wagamama’s fresh and nutritious value -for-money food, the campaign will be developed from strategic [...]
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Day leaves Iris for Albert
Cameron Day, the Iris global business development director and partner, is leaving the agency to join start-up communications agency Albert. Day is joining Albert to lead the agencies growth plans through attracting new clients, helping develop existing clients and building the agency profile. The agency opened its doors in December 2010 with clients including Best [...]